Tag: HubSpot Marketing Blog

5 Key Traits of Highly Successful Entrepreneurs

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Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea.” Instagram began with a single photo filter to make turn its users into less-crappy photographers.

You probably couldn’t have predicted their success at the time, but today, all of these ideas have turned into global titans worth billions of dollars.

 

Since it all starts so simply, I’ll pose this question: Do you have a “crazy idea” of your own, and have you ever considered turning it into a full-fledged business?

While I can’t answer that question for you, I can tell you what makes Mark Zuckerberg and his ilk such effective and successful founders and entrepreneurs. And who knows — if you see some of these traits in yourself, it might be time to dust off that “crazy idea” and get to work building a business of your own!

(Side note: If you want some help getting started, HubSpot’s giving away $100,000, free HubSpot software, and 1:1 facetime with industry experts to help one lucky winner found the business of their dreams. Check out our #SummerStartup competition before it’s too late!)

5 Traits of Highly Successful Entrepreneurs

1) Entrepreneurs are resilient.

At LinkedIn (and HubSpot, too), there’s a saying that CEO Jeff Weiner throws around frequently, borrowed from the legendary “Coach K” at Duke University: “Next Play”. 

The thought is, if you miss a wide-open shot, don’t stop to wallow or whine — you haven’t got the time. Instead, pick yourself up, get on the defense, and move on to the next play. 

In the startup world, if you want to keep the lights on, you need to be able to hustle under pressure. Whether a big deal has just fallen through, or you’re staring down a massive and unforeseen cost, you have to be able to hit the reset button and attack the next play at 100%. 

2) Entrepreneurs are ready to take risks.

Elon Musk is one of my personal heroes. Whether it’s SpaceX, Tesla, or SolarCity, his goal is the same: to save the human race. He’s completely mission-driven, and he’s willing to take crazy risks to make it happen. 

For instance, in order to get SpaceX and Tesla off the ground, Musk took nearly his entire fortune from the sale of PayPal ($165M) and invested it into these two businesses — even though it was entirely possible both would fail. He went from millionaire to penniless (and ultimately back again) because he was willing to take a calculated risk to see his dream come to fruition. 

While I’m not advising you to take out another mortgage on the house to support your business, very few entrepreneurs make it to the top without facing a few “make-or-break” moments — and you should be ready to do the same.

3) Entrepreneurs volunteer for the hard jobs.

If you want to be successful in a startup, you should be ready to raise your hand, roll up your sleeves, and tackle the work that no one else is willing to do. A perfect example of this comes from HubSpot’s history, not from a founder but from an integral member of the leadership team. 

In 2014, HubSpot was a pre-IPO company in serious need of an overhaul of much of its sales operations plan. It was clear that tons of hard work and analysis would need to go into the process, and there were numerous stakeholders with varying opinions on how to proceed. 

Nevertheless, Alison Elworthy, VP of Operations at HubSpot, raised her hand to do the messy work. The resulting plan was a massive success upon rollout — and it’s still called “The Elworthy Plan” to this day. 

Here’s the lesson: whether you want to start your own company, you want a better title, or you’re just interested in a bigger paycheck, the best way to raise some eyebrows and boost your career is to volunteer for the hard stuff. 

They’re definitely not afraid of failure. In fact, many successful and innovative companies (like Google) encourage people to fail, the mindset being that if you’re not failing, you’re not trying. They embrace the mantra of “failing fast”, because the faster you fail, the more things you’re able to try and the more proof you have that you’re pushing your limits. This reliance on failure has kept companies like Google on the forefront of innovation for years.

Sara Blakely, Founder of Spanx (and the youngest self-made female billionaire in America) is the perfect manifestation of this mantra. Working as a door-to-door fax salesperson at the time, Sara (unsuccessfully) sought pantyhose that would work with the modern woman’s lifestyle. At 27, Sara invested her life savings, $5,000, into a hosiery concept of her own designs.

The rest is history. Sara founded Spanx, and in the process earned a fortune worth more than $1 billion.

On the subject of failure, Sara has one piece of advice: “It’s important to be willing to make mistakes. The worst thing that can happen is you become memorable.”

4) Most importantly, they never lose passion, and they never stop dreaming.

Passion is everything when it comes to planning for success. The Zuckerbergs of the world didn’t get to the top by chasing a paycheck – they got there by feeding their passion and hustling to make it happen. 

Passion shouldn’t be limited to the product, though — it should tie into the mission. Steve Jobs wasn’t passionate about computers, he was passionate about how Apple could disrupt the stodgy and established industry of computers and empower everyone to be their most creative selves

As Zuckerberg himself puts it, “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” 

There’s no way to know for sure whether your “crazy idea” will be a success. That said, the only surefire way to know it won’t be a success is to let it gather dust in the back of your mind.

Interested in $100,000, free HubSpot software, and 1:1 mentoring to start the business of your dreams? Check out our #SummerStartup competition today.

HubSp

from HubSpot Marketing Blog https://blog.hubspot.com/marketing/5-key-traits-of-highly-successful-entrepreneurs

10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot

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It’s finally, finally summer.

To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month’s roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs. 

Regardless of seasonal appropriateness, this month’s ad roundup showcases some inventive ad formats and new concepts from agencies around the world. Check them all out below. 

10 of the Best Ads from June

1) Bufdir (The Norwegian Directorate for Children, Youth and Family Affairs)

This heartwarming ad from Oslo-based agency Kitchen (Leo Burnett/Publicis) racked up 120 million views in just one week — and the hype is completely deserved.

To emphasize the importance of community in raising a child, “The Lunchbox” tells the story of a young boy who finds himself without a lunch at school. After wandering the halls of his school to kill time, he returns to his desk to discover each of his classmates have pitched in an item for a complete meal. 

 

2) Arby’s

Chatbots are shaping up to be an inescapable trend in 2017, and it seems like every brand is jumping on the wagon — regardless of industry. 

With the ad world fawning over Domino’s pizza tracking tool, Arby’s teamed up with Minneapolis-based agency Fallon to create a high-tech chatbot of their own: The Arby’s Pizza Slider Chatbot. Despite the name, this little Facebook Messenger bot will not actually help you order a pizza slider (or anything) from Arby’s. In fact, it’s designed to do absolutely nothing helpful. 

Check out my conversation with the bot below. (Unsurprisingly, the Arby’s Pizza Slider bot has no time for vegetarians.)

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3) Howler Magazine

Back in the late 80’s, Sports Illustrated released an exciting new offer: Buy a subscription to the magazine, and you got a free football shaped phone. If this ad was any indication, people were psyched. The kitschy little device convinced literally millions of people to shell out $55 for an SI subscription.

Fast forward to 2017, and the folks at Howler, an American soccer magazine, teamed up with Kovert Creative to produce a delightful, celebrity-studded spoof on the classic campaign. Their version features — what else? — a soccer ball phone, and includes appearances from comedians Sarah Silverman, Will Arnett, and Jack Black, among others.

Unfortunately for novelty phone aficionados, Howler only made one soccer phone. And according to their website, it’s already taken.

 

4) Showtime – Ray Donovan

The copywriting shines in this ingenious promo spot for Showtime’s crime drama, Ray Donovan, now entering its fifth season. The first half of the ad features an ominous, threatening voice over from series star Liev Schreiber. In the second half, Schreiber’s phrases are repeated in reverse order, taking on a completely different tone: reassuring and protective. The ad — created in-house at Showtime — perfectly captures the title character’s duality.

 

5) Nutella

Using a special randomizing algorithm, Ogilvy & Mather Italy developed seven million unique jar designs for Nutella. Each colorful package is 100% one-of-a-kind, but if you’re looking to pick one up, you’re late to the game: According to the agency, all seven million of the limited-edition jars sold out in one month at Italian supermarkets. 

 

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6) SM Supermalls

This Father’s Day ad from the Phillipines went viral for its heartwarming (and hilarious) twist ending.

Created by Tribal Worldwide Philippines for SM Supermalls, the ad follows a family as they prepare for the daughter’s extravagant birthday bash. Throughout preparations leading up to the event, the father looks like he’d rather be anywhere else. We soon find out he’s not quite as unemotional as he seems.