How LinkedIn Uses LinkedIn for Marketing [Infographic]

How-LinkedIn-Uses-LinkedIn-compressor.jpg

If you’ve applied for a job within the last several years, you’ve probably used LinkedIn somewhere along the way. Whether you’re updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.

And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network — and that number grows every year. For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns. Download our free two-week planner on running LinkedIn Sponsored Content  campaigns with ease. 

To help folks get a grip on how to effectively use the platform, the folks at LinkedIn published a guide that explores how they use their own marketing tools on the network. They’ve also distilled the results from various sponsored content tests they’ve run into the infographic below. Among their findings about successful advertisements on LinkedIn:

  • Posts containing a statistic achieved a 37% higher clickthrough rate
  • Shorter updates saw higher engagement rates
  • The words “research” and “guide” performed better than “ebook”

Check out the infographic to learn more insider tips about LinkedIn marketing straight from the source. And when you’re ready to launch your next ad, download our guide for more tips for success on LinkedIn.

How_LinkedIn_Uses_LinkedIn.png

free planner: how to run successful LinkedIn ads

from HubSpot Marketing Blog https://blog.hubspot.com/marketing/linkedin-for-marketing

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s